Experience

Mystery Shoppers

Mystery Shoppers is the practice of have trained shoppers to evaluate anonymously customer service, operations, integrity of employees, merchandising, and product quality.

F&F has rich executive experience of Mystery Shoppers, which is trusted and approved by clients.


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Advertising Research

Advertising research is a specialized form of marketing research conducted to improve the efficiency of advertising. It may focus on a specific ad or campaign, or may be directed on a more general understanding of how advertising works or how consumers use the information in advertising. It can entail a variety of research approaches, including psychological, sociological, economic, and other perspectives.

F&F has rich experience on AD Research, offering professional AD Research based on deep understanding clients' demand.

Mainly Research on:

  • U&A
  • Concept Test
  • Copy Test
  • OAT
  • Advertising Tracking


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Ideal Product Model

Help enterprises get popularity in marketing by the best combination of product with low cost.

Model derived from the DOE (design of experiment), also refer to the structural model ideas.


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Food & Beverage Industry

F&F always focuses on food & beverage industry research, accumulating ample experience in this field. F&F offers professional service to many famous brands in the world to help them solve various problems in market.

Mainly Research on：

  • Sensory Test
  • Packaging Test
  • Customers' Behaviour & Attitude Study
  • Brand Image/ Brand Value Appraisal / Tracking of Effects of Public Relations Strategies
  • Market Positioning
  • Price Research

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Health Care Industry

F&F has operated research on Health Care Industry for many years. Devoting to solving various difficulties of clients, such as positioning of products and brands, feedbacks from customers, brands image, advertising effect; purchasing behaviour of customers and etc.

F&F provides professional marketing research based on deep understanding of clients' demand.

Mainly Research on：

  • Purchasing Behaviour & Attitude of Customers
  • Brand Image/ Brand Value Appraisal / Strategy Research of Corporation Public Relations Tracking
  • Professional Views
  • New Service/Products Evaluation System
  • Channel Research
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Finance & Insurance Industry

F&F has operated research on Finance & Insurance Industry for many years. Research field involves various finance and insurance organizations, including banks, funds, investment and insurances. F&F helps clients make correct decisions on expanding market, improving customers satisfaction.

F&F always supplies professional marketing research based on deep understanding of clients' demand.

Mainly Research on：

  • Purchasing Behaviour & Attitude of Customers
  • Brand Image/ Brand Value Appraisal / Tracking of Effects of Public Relations Strategies
  • New Service/Products Evaluation System
  • Categorized Management of (Individual Financal Service / Corporation Financial Service)
  • Customer Satisfaction / Service Control
  • Brand Market Positioning / Targeted Market Positioning
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Commodity Chemicals Industry

F&F always focuses on Commodity Chemicals Industry research, having accumulated ample experience in this field. F&F offers professional service to many famous brands in the world, helping them solve various problems in market.

Mainly Research on:

  • Sensory Test (Fragrance Test etc..)
  • Packaging Test
  • Purchasing Behaviour & Attitude of Customers
  • Brand Image/ Brand Value Appraisal / Tracking of Effects of Public Relations Strategies
  • Market Positioning
  • Price Research
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